On the back of the whirlwind success of viral videos such as the Susan Boyle audition, interest around highly effective viral video campaigns has been high.
Visible Measures, a company that tracks video campaigns, recently showcased those videos making it into the exclusive 100 million views club, including - to my delight - the Charlie Bit My Finger... Again vid.
The list is compiled using a platform called True Reach to examine the actual brand impact of a video campaign online.
While most of the top 18 are professional music or movie clips, the list shows that user generated content can achieve 100 million plus views.
Tracking website metrics is a vital part of any online campaign, no matter how great or small. There are a plethora of tools and services which can be used to track statistics of your site, and one such service is Alexa.com, used frequently as a reliable reference for up to date site statistics.
What is Alexa?
Alexa has developed a massive database of web statistics, including rankings and traffic information for many sites around the globe. The company was established in 1996 and has helped revolutionise web navigation and intelligence.
Review Alexa Statistics
To review site information of interest, visit the Alexa Site Info page and simply enter the site(s) you wish to review. Vital statistics will be displayed on screen.
Have Alexa track your site
To gather data on your own website, you need to request a visit from the Alexa bot. Visit the Site Owners page to edit your site information, add widgets and more.
Have questions? Contact Emma
