I've just come back from what can only be described as the current highlight of my career - X|Media|Lab in Wellington.The format for the weekend was brilliant, and so much more useful than the usual conference or trade show.
Day 1 kicked off with discussions covering four broad areas of the process between generating an idea through to commercialising it - providing a basis for our team to listen to market trends, ideas, advice and pitfalls from a variety of industry experts, and then determine who we would like to work with on our particular projects.
Day 2 and 3 consisted of back to back workshops discussing in detail the commercialisation process for our project(s) with each mentor (speakers from the previous day) - which is where the real value emerged.
What I came away with was effectively my new 'bible' of advice and ideas from 9 prominent individuals in the new media arena, targeted specifically at what we are working on - priceless!
Anyone organising a conference NEEDS to review this format, it is officially the cats pyjamas.
Massive props to Megan, Brendan and the team for such a successful event!
