I have just finished reading the story of boo.com, as told by founder and former CEO Ernst Malmsten. It left me with a sense of amazement at the sheer scale of every facet within the operation, from the insane monthly burn rate for a start up, down to the choice of suit for photo ops.

As part of the same industry (not fashion, but online development), I found it a great read (despite the sense of dread from start to finish) and the lessons are so simple. Much has been written on what went wrong and where it went wrong for boo.com, but I found this page picked my spirits up with the 100 dumbest moments in e-business history.

 


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